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Daniel Castro

Daniel Castro
  • Home
  • Work
  • Services
  • Cases
    • So Simple, Grandma Can Use It!
    • Humanizing The Digital Experience
  • About
    • Me
    • Resume
    • UX Methodologies
    • Contact
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This is a recording of a presentation I gave in a UX Enterprise Meetup held at the Sumo Logic headquarters on October, 2015

You can also read a LinkedIn article version of this presentation

Design like a Sumo

June 19, 2016
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Cases

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Helped launch award winning IndependaTV 1.0

Product and experience strategy to help Independa launch a first of a kind cloud based community engagement and remote care platform called Angela TV. Its desirable user experience for senior citizens, care givers, and senior care providers enabled a partnership with LG. Awarded #1 in Senior Care Tech at CES 2014, and the 2015 CES Innovation Award "Tech for a Better World". Read the case study

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Helped BayAlarm increase lead generation by 400%

Digital experience strategy for BayAlarm that resulted in 400+% increase in lead generation by reflecting the basic wants, needs and fears of real people as they experience service points.

UX Methodologies